Our story

When walking your dog at night or in the dark, you quickly notice how difficult it is to spot them clearly, even at close range. This reduced visibility can quickly become dangerous for both your pet and yourself.

It was by observing this reality that the idea for Furly was born: to offer a luminous collar that ensures the visibility and safety of your dog. Thanks to this collar, you can easily spot your companion, while making him clearly visible to other pedestrians, cyclists, and motorists.

With Furly, walk your dog safely, whatever the light conditions, and give him the freedom to move around without ever risking losing sight of him.

This is how Furly was born.

Driven by our unconditional love for dogs and our desire to protect them, we decided to create a bright, reliable and practical solution: an LED collar designed for nighttime safety, in all conditions.

Furly is a Belgian brand, born from the heart, which combines technology, design and animal welfare . Each product is designed to strengthen the bond between you and your companion , while guaranteeing its visibility and safety.

Today, we are proud to brighten up the nighttime walks of hundreds of dogs across Belgium… and far beyond.

Furly is more than an accessory. It's a promise of protection.